Miraiz is a Japanese concept bottled water.
Miraiz underwent a design change to expand its business. Working alongside with doctors, consultants, and market researchers, I was in charge of making a clear concept and direction of the brand as well as the tagline, label design, tote bags design, and ad campaigns.
The main goal of this project was to bring a simple message to consumers letting them know that drinking good quality water is important and can bring health benefits for their future.
Through the design process, I was inspired by the product name Miraiz, which means a future map in Japanese, and I set the concept of Miraiz: the water that brighten up your future. To match with this concept, I made the label design brighter and transparent color with simple text.